Our Story


Welfare Farms™ emerges as a visionary initiative inspired by the career and commitment of its founder, animal scientist and livestock production engineer Lorena Ruth Caraballo Trujillo, who brings over 30 years of experience leading livestock transformation processes across Latin America. Her journey blends the technical management of multispecies production units, leadership in animal welfare projects, the design of rotational grazing systems, and the implementation of sustainable strategies proven to enhance profitability, operational efficiency, and animal health.

Motivated by the challenges and opportunities of the U.S. agricultural sector, Lorena developed a consulting model that places animal welfare at the core of productivity and sustainability. This initiative, supported by scientific evidence and professional recognition in her home country, is now projected as a strategic response to growing U.S. market demands for more ethical, resilient, and competitive practices.

Welfare Farms™ is not the product of improvisation, but the natural evolution of a career devoted to transforming agriculture from within. Through pilot programs in Latin America and a strong academic background—including an MBA, a specialization in research methodology, and ongoing doctoral studies in economics and management—Lorena has built an action plan tailored to the real conditions of U.S. producers.

Now based in Florida and building partnerships with producers, academics, and sector experts, Welfare Farms™ is preparing to launch operations in key U.S. livestock states, offering specialized solutions for pigs, beef and dairy cattle, sheep, poultry, and horses.

Our story is just beginning, yet it is rooted in decades of experience, a clear vision for the future, and an unwavering commitment to animal welfare as the path to a more just, profitable, and sustainable production system.

Mission


Our mission is to be the strategic ally of producers of economically important animals—pigs, beef and dairy cattle, sheep, poultry, and horses—by providing specialized consulting in animal welfare and sustainability to optimize production in an ethical, profitable, and environmentally responsible manner.

We are committed to promoting the adoption of science-based practices and international animal welfare standards, strengthening livestock health and productivity, rural development, and national food security. Through innovation, continuous training, and technical support, we advocate for a modern livestock sector focused on efficiency, resilience, and respect for animals.


Vision


To be the leading multispecies animal welfare consultancy in the United States, spearheading the transformation of the livestock sector toward systems that integrate sustainability, profitability, and social responsibility.

We aim to be a trusted partner to producers, public and private organizations, offering innovative solutions that ensure animal welfare, drive economic growth, and meet the ethical and environmental expectations of today’s consumers. Our purpose is to foster a fairer, more resilient agricultural system aligned with the highest international standards.

Our Values


At Welfare Farms™, our values define our essence and guide every one of our services:

Our Founder

Our Founder



Lorena Ruth Caraballo Trujillo is an Animal Scientist and Agricultural Production Engineer with a Master’s in Business Administration, a Specialization in Research Methodology, and is currently a doctoral candidate in Economics, Management, and Policy at Rafael Urdaneta University. With over three decades of technical, scientific, and managerial experience in multispecies animal production, she is the founder of Welfare Farms™, a consultancy committed to transforming livestock through sustainable, welfare-centered strategies.

Throughout her career, she has led impactful projects in pig, cattle, and sheep production, integrating ethical handling, reproductive efficiency, preventive health, and regenerative feeding systems—all tailored to rural realities. Her work has been recognized by academic and professional institutions for contributing to rural development and agricultural innovation.

Her honors include:


Various national and international entities have highlighted her commitment to sustainable production. In the U.S. context, her consulting model has been technically reviewed by Dr. Silvana Pietrosemoli, researcher at North Carolina State University, who underscored its feasibility and alignment with strategic priorities in the U.S. livestock sector.

Though the model is still in its early stages of implementation in the U.S., Welfare Farms™ draws upon a solid international background, extensive field experience, and a proposal tailored to U.S. agricultural realities.

Since relocating to Florida, Lorena has outlined a clear roadmap for forming alliances with producers, academics, and institutions, focusing on voluntary certifications, reduced antibiotic use, ethical infrastructure, and technical training for rural workers, especially within the Hispanic community.

Her profile blends academic excellence, technical leadership, and a strong humanistic approach. Today, she channels her experience into a transformative proposal for U.S. producers and the future of animal production.
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How We Work

Our approach combines science, strategy, and close collaboration with producers. We apply a comprehensive methodology based on three pillars:

We adapt to any production system—intensive, extensive, semi-confinement, or organic—developing species and region-specific solutions with measurable economic, social, and environmental impact indicators.

Who We Help

Who We Help



Welfare Farms™ is designed to support:

  • Producers of pigs, dairy and beef cattle, sheep, poultry, and horses seeking to enhance profitability and reputation through sustainable systems.
  • Family and mid-sized farming operations aiming for certifications, process optimization, and market expansion.

Our goal is to empower those working in the field by facilitating change through technical tools, strategic support, and long-term vision.

Why It Matters

Why It Matters



Because the livestock model we choose today will shape the future of food, public health, the environment, and the dignity with which we treat animals.


Welfare Farms™ is not just technical consulting. It is a transformative proposal addressing major U.S. challenges: reducing antibiotic use, mitigating climate change, ensuring safe food, and improving consumer perception of meat, milk, eggs, and animal products.

Investing in animal welfare is not an expense—it is a strategic decision that:

Because we believe that producers, consumers, and citizens share one essential value: respect. Respect for life, the land, and those who work to feed us. And that is why your business, your community, and your country deserve a production system that inspires and transforms.

CONTACT US

CONTACT US
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Improve your farm,
Grow your legacy,
Raise with purpose,
with Welfare Farms
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Phone: +1 786 647 1081
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